Tell me what is marketing???

 

Tell me what is marketing???

 

This is a basic question everyone asks you when you say you are interested in marketing or when you say you know marketing. There are so many creative minds out there, who think it’s easy to do marketing of a product. Right from a small college in Karnataka, food shops, barber shops and till Amir khan’s movies use different marketing and advertising strategies to sell their product.

 

In this topic I am going to talk about the important topics of marketing.

 

According to me in simple words marketing refers to understanding the customer needs and fulfilling them. Ultimately the customer should be satisfied because they are the one who give us the business.

Example: Cadbury Dairy milk, they know what their customers want and every time either they come up with the product based on their customer wants or they will advertise their product in such a way that customer desperately feel like having their products.

Marketing is an art and it starts before creating a product. It starts with understanding the customer needs that leads to creating a product that fits. The purpose of marketing is to build a brand and capture a position in the minds of the customers.

 

Importance of communication in marketing

·         Marketing includes presenting products and services to potential customers and convincing the to buy that product or service.

·         Effective communication sills in the form of personal interaction, team communications are essential traits of the successful marketer.

 

CATT Marketing funnel

 

Marketing funnels are used to track the customer’s engagement with the product or services. Choose of proper marketing funnel helps to increase sales.

Wealth = n^CATT

 

n = Niche

 

C = Content

 

A = Attention

 

T = Trust

T = Translation

 

Niche: Niche is a marketing strategy which mainly focuses on a group

 

Content: Create useful blogs, videos, content in such a way that it attracts the customers.

 

Attention: It is important to grab the customers attention towards our content

 

Trust: Building trust plays a key role in building up a brand and it requires time to gain trust of the customers. The more you build the trust, more stronger would be your brand.

 

Translation: So, when the customer trust is built it becomes easy to convert the leads into customers and retain the potential customers.